got blood? - a Twilight and Got Milk? ad spoof

got blood?
Originally uploaded by kenibatz

"A creature of the night lives a life full of passion and adventure. But without the sweet elixir of life that intoxicates me, I feel... mortal."

The Twilight marketing machine is nothing short of magical. While I personally feel vampires are soulless undead creatures that should burst into flames rather than glitter and shimmer when exposed to the sun, I can understand why Stephanie Meyer's Twilight is such a hit for its target demographic.

My interest for Twilight is based solely on the first movie's poster shot and edited by Joey Lawrence. A superstar photographer at such a young age, his work (particularly his Africa series), is amazing and inspiring. Check out what goes through Joey L's mind as a guest blog at Scott Kelby's.

Since I've always been a fan of creative movie and ad posters, I wanted to try making one too.

The original photo for this mock commercial ad was original composed for a beauty editorial portfolio. The makeup artist wanted a look focusing on the model's rich red lips. Lighting setup used was a standard clam shell (key light above the model, reflector under her for fill). I wish I had a beauty dish when I took this photo, though.

While looking at the raw photo, a bit of inspiration from vampire movies and a glass of milk hit me and post-processing transformed this photo to become what it is now. For intermediate Photoshop users, it's mostly curves and masks. The vignette was created using Photoshop's Lighting filter.

Writing the blurb was more challenging since I wanted it to be as effective and connected as the "got milk?" ads (which, along with the Absolut Vodka ads, I'm a big fan of).

The end result is thus.Check out the larger version on black.